Less is more. We like to take it slow, ensuring quality is of the highest possible standard. Everything is finished by hand in small batches and designed to last. We use water-based inks, recycled fabrics where possible, 100% sustainable linen and minimise use of plastics in production and distribution.  

We care about the talented people who make our garments. They are part of our extended team and a significant part of our business. This is reflected in both conditions and pay. 

Love flows through every thread of this company, and we are committed to being a ‘business for good’ by sending the love to where it is needed most. To date we have created thousands of impacts for a range of causes close to our heart via Buy 1, Give 1 and we continue to support initiatives that empower and support women and young girls.